Our product collections and identities represent a unique experience within our brands offering. These collections are unique identities by design. They are related back to the primary brand and brand mark but signify a change in product experience beyond our normal product offering. 

Our three primary product identities are AG, [ak], and Family Tree. These identities have been around for a long time and each have their own recognizable features however we have slightly refined each mark to align to one another and our new brand identity. 

You can download the latest product logo files via the button below.

AG

The AG branding system is comprised of two marks, a horizontal and vertical version always locked up with the Burton wordmark. 

Vertical Logo – Primary

The vertical AG logo is the primary mark. We should always use this logo whenever possible.

Horizontal Logo – Secondary

When vertical space is limited the AG logo and Burton wordmark may be represented side by side.

Clear Space

Based on the grid the logo is constructed on, the cap height of the wordmark is 6 units tall. The minimum spacing around the logo should be at least 2 units top, bottom, and left, or ⅓ the height of the letters, and 4 units on the right side, or ⅔ the height of the letters

Misuse

Do not crop the logo. Do not distort its proportions. Do not change the transparency of the logo. Do not use drop shadows or other effects. Do not change the color of the logo. Do not re-typeset the wordmark. Do not outline. Do not change the size or position of the AG symbol or any other part of the logo.

Do not adjust relationship.
Do not stroke.
Do not apply effects.
Do not fill with patterns or imagery.
Do not stretch or distort.
Do not typeset logo.
Do not mix logos.
Do not alter or re-draw.

[ak]

The [ak] branding system is comprised of two marks, a horizontal and vertical version always locked up with the Burton wordmark. 

Vertical Logo – Primary

The vertical [ak] logo is the primary mark. We should always use this logo whenever possible.

Horizontal Logo – Secondary

When vertical space is limited the [ak] logo and Burton wordmark may be represented side by side.

Clear Space

Based on the grid the logo is constructed on, the cap height of the wordmark is 6 units tall. The minimum spacing around the logo should be at least 2 units top, bottom, and left, or ⅓ the height of the letters, and 4 units on the right side, or ⅔ the height of the letters

Misuse

Do not crop the logo. Do not distort its proportions. Do not change the transparency of the logo. Do not use drop shadows or other effects. Do not change the color of the logo. Do not re-typeset the wordmark. Do not outline. Do not change the size or position of the [ak] symbol or any other part of the logo.

Do not adjust relationship.
Do not stroke.
Do not apply effects.
Do not fill with patterns or imagery.
Do not stretch or distort.
Do not typeset logo.
Do not mix logos.
Do not alter or re-draw.

Family Tree

The Family Tree branding system is comprised of two marks, a horizontal and vertical version always locked up with the Burton wordmark. 

Vertical Logo – Primary

The vertical Family Tree logo is the primary mark. We should always use this logo whenever possible.

Horizontal Logo – Secondary

When vertical space is limited the Family Tree symbol and Burton wordmark may be represented side by side.

Clear Space

Based on the grid the logo is constructed on, the cap height of the wordmark is 6 units tall. The minimum spacing around the logo should be at least 2 units top, bottom, and left, or ⅓ the height of the letters, and 4 units on the right side, or ⅔ the height of the letters

Misuse

Do not crop the logo. Do not distort its proportions. Do not change the transparency of the logo. Do not use drop shadows or other effects. Do not change the color of the logo. Do not re-typeset the wordmark. Do not outline. Do not change the size or position of the Family Tree symbol or any other part of the logo.

Do not adust relationship.
Do not stroke.
Do not apply effects.
Do not fill with patterns or imagery.
Do not stretch or distort.
Do not typeset logo.
Do not mix logos.
Do not alter or re-draw.

Collection Identities Summary

01

Always include the Burton wordmark.

02

Always start with the vertical logos.

03

Use the horizontal logo only when space is limited.

04

Never alter or adjust any of these marks in any way.