We have a responsibility to respect and fight for the natural world around us, build equitable and healthy communities, and break down barriers to our sport and the outdoors.

This is our guiding ethos. It’s the freedom to do what makes you happy, choose your own line, and create moments of joy everywhere you are.

We are riders, and riders at heart, driven to get after it year-round in every aspect of our lives. We create outside the lines, challenge conventions, and thrive on a heightened connection between body, mind, and the world around us.

We show up together, elevate one another, and strive to make the mountains more inclusive.

To learn more about our peaks and paths and how we bring our purpose to life Download our Trail Map here →