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Partnership Branding

We all love a good collab. Here’s how to lockup a Burton logo with a partnering brand’s in all the right ways.

This is a succinct set of rules ensuring the consistent application of collaboration branding identities.

This page is divided into three key sections:

01 – IDENTITY

01 – Identity

Primary Logo

This is the primary logo family. These are the logos that will be used in collaboration with partner logos whenever possible.

Clear Space

Based on the grid the logo is constructed on, the wordmark is three units tall. The minimum clear space around the logo is 4 units or 1.33× taller than the cap-height.

Burton primary logo clear space.
AG primary logo clear space.
[ak]® primary logo clear space.
Family Tree primary logo clear space.

Secondary Logo

These are the horizontal variants of the logo family and should ONLY be used when vertical space is limited.

Clear Space

Based on the grid the logo is constructed on, the cap height is 6 units tall. The minimum spacing around the logo should be at least 2 units or ⅓ the height of the letters.

02 – APPLICATION

02 – Application

Color

Logo lockups should always be black and white, or white and black.

Application

When we partner with brands, we want to be sure that the collaboration looks as good as it feels. This set of rules ensures the consistent application of collaborating brand identities for a tight lockup that leaves everyone happy.

Preferred single color knockout.
Preferred single color knockout.
Acceptable two-color partner logos.
Acceptable two-color partner logos.

Usage

Misuse

Application of logo lockups should be kept straightforward and simple, utilize only the colors of the identity, and must not be altered or adjusted in any way.

No additions.
No shadows or effects.

No clipping or alteration.
No rotation.
No change in color.

Application

Correct logo adjustments based on the application background are outlined below.

Light color background.
Dark color background.
Photo background.
White background.
Black background.
03 – PARTNERSHIPS

03 – Partnerships

Partnership Pairing

Partnership identities always require a separator when using both logos.

Horizontal lockup example
Vertical lockup example

Misuse

Do not merge or integrate elements.

Application

The logo of the brand producing the product should show up first. In this example, Odlo is producing base layers for our [ak] product line.
The proportions of the logos should be equal and should never be adjusted.

Partnership Pairing Logo Construction

Preferred: Horizontal

Vertical & Square Partner Logos

Should be the same height as the Burton logo they are being paired with.

Horizontal Partner Logos

Should be inset five units from the top and bottom of the Burton logo they are being paired with.

Partnership Pairing Logo Construction

Acceptable: Vertical

Application

The partner logo should be the same width as the Burton logo it is being paired with.

Misuse

Do not shrink the divider.

Do not extend the divider.

Vertical Examples