Identity

The Step On identity is an integral part to the communication strategy of the technology. The following guides are to ensure consistent placement and standardize usage of the Step On visual identity across all applications.

Logo

This is the primary logo and should always be implemented wherever possible.

Clear Space

The minimum required spacing around the Step On logo is equal to the cap-height of the “N” in “ON” and should never be altered. Nothing other than the Step On logo should ever appear within this space.

Icon

This is the icon variant of the logo and should ONLY be used in product applications where the logo appears smaller than 3/4 inch or 2 centimeters.

Clear Space

The minimum required spacing around the Step On icon is equal to the cap-height of the “N” in “ON” and should never be altered. Nothing other than the Step On icon should ever appear within this space.

Color

Brand Color

The Step On logo is always black and white, or white and black.

Application

Whenever applicable it is preferred to use a two-color, black and white, or white and black logo on all applications. However wherever there is a printing, manufacturing or other application based restraint; a single-color black or white logo with knockout is acceptable.

Preferred black and white two-color.
Preferred white and black two-color.
Acceptable single-color black knockout.
Acceptable single-color white knockout.

Usage

Misuse

Application of the Step On logo should be kept straightforward and simple, utilizing only the colors of the identity, and not altering or adjusting it in any way.

No additions.
No shadows or effects.

No clipping or alteration.
No rotation.
No change in color.

Application

Correct logo adjustments based on the application background are outlined below.

Light color background.
Dark color background.

Photo background.
White background.
Black background.