Guidelines content update: Our Brand Lens and Imagery Guidelines pages are now live.

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Template

See below for the link to our presentation template. This template eliminates the pain and inconsistencies of designing a presentation from scratch by providing you everything you need to show up on-brand.

Layout

When you are presenting it is important to be as clear as possible with what you are trying to say, and although we provide you with a template to use, keeping these highlights in mind will further help guide you in carrying out the best possible presentation.

  • Large succinct messages resonate with the viewer and sink in because they are clear and easy to read.
    • Use smaller supporting text to convey any additional points.
  • Less is more. Just remember to keep it simple.

Typography

Our brand typeface is Helvetica Now, however for ease of use, compatibility, and font licensing reasons our presentation template uses Arial.

While it looks similar, Arial is not an acceptable replacement of our brand typeface and should not be used for any external facing collateral. Only use Arial on internal presentations.

  • Our headlines should be set in Arial Bold.
  • We use Arial Regular for all instances of body copy.
Arial is not an acceptable replacement of our brand typeface Helvetica Now.
Only use Arial on internal presentations. Our headlines should be set in Arial Bold. We use Arial Regular for all instance of body copy.

Presenting

Follow this check-list to help guide you in best capturing the attention of your audience and communicating your presentation clearly.

Understand your goals

What are the main takeaways you want your audience to leave the presentation with? It may help to outline to your audience these main takeaways before you begin

Know your audience

This will help you get a feeling of how in depth you may need to go on specific sections/topics/content.

Conversational pacing

Sometimes people have the tendency to speed through their presentation. It can help to practice your presentation a few times before your meeting to get your pacing dialed.

Stick to your outline

Be aware of going on tangents. Don’t be afraid of using notes to help keep yourself on track.

Leave your audience inspired

Have an understanding of when it’s time to wrap your presentation up.

By keeping it brief you give yourself the best chance to keep the attention of your audience.

Finish the presentation with your main takeaways and action items for what comes next.

Talk like Burton

The presentation template gives you a good starting point, but it’s also important that any presentation materials on behalf of Burton sound on-brand. Refer to the Voice section of the Brand Guide to fully immerse yourself in the key elements of the Burton voice.

See the Burton Brand Voice here. → 

Presentation Summary

01
Large succinct messages resonate with the viewer and sink in because they are clear and easy to read. Use smaller supporting text to convey any additional points.

02
Our brand typeface is Helvetica Now. Arial is not an acceptable replacement of our brand typeface and should not be used for any external facing collateral. Only use Arial on internal presentations.

03
Have a plan of attack, stick to your outline, speak clearly & on-brand, and understand what it is you’re trying to accomplish with your presentation.

04
Less is more. Just remember to keep it simple.