Identity
The Sustainability identity is an integral part to the communication strategy of our brand purpose efforts. The following guides are to ensure consistent placement and standardize usage of the Sustainability visual identity across all applications.
Logo Lockup
This is the primary logo lockup and should always be implemented wherever possible.
Construction
Our Sustainability logo lockup was carefully constructed on a grid to maintain balance between the shape, symmetry, and the wordmark underneath. The space and balance between these elements should never be adjusted or altered.
Clear Space
Based on the grid the logo lockup is constructed on, the wordmarks are three units tall. The minimum clear space around the logo is 4 units or 1.33× taller than the cap-height.
Vertical Logo
This is the secondary sustainability logo lockup and should only be used when horizontal space is limited.
Vertical Logo Construction
Our Sustainability logo lockup was carefully constructed on a grid to maintain balance between the shape, symmetry, and the wordmarks. The space and balance between these elements should never be adjusted or altered.
Vertical Logo Clear Space
Based on the grid the logo lockup is constructed on, the wordmarks are three units tall. The minimum clear space around the Sustainability logo lockup is 4 units or 1.33× taller than the cap-height on top and bottom and 3 units on the sides.
Color
Brand Color
The Sustainability logo lockup is always black and white, or white and black.
Application
Whenever applicable it is preferred to use a one-color, black or white logo on all applications.
Usage
Misuse
Application of the Sustainability logo lockup should be kept straightforward and simple, utilizing only the colors of the identity, and not altering or adjusting it in any way.
or imagery.
Application
Correct logo adjustments based on the application background are outlined below.
