Identity

The Sustainability identity is an integral part to the communication strategy of our brand purpose efforts. The following guides are to ensure consistent placement and standardize usage of the Sustainability visual identity across all applications.

Logo Lockup

This is the primary logo lockup and should always be implemented wherever possible.

Construction

Our Sustainability logo lockup was carefully constructed on a grid to maintain balance between the shape, symmetry, and the wordmark underneath. The space and balance between these elements should never be adjusted or altered.

Clear Space

Based on the grid the logo lockup is constructed on, the wordmarks are three units tall. The minimum clear space around the logo is 4 units or 1.33× taller than the cap-height.

Vertical Logo

This is the secondary sustainability logo lockup and should only be used when horizontal space is limited.

Vertical Logo Construction

Our Sustainability logo lockup was carefully constructed on a grid to maintain balance between the shape, symmetry, and the wordmarks. The space and balance between these elements should never be adjusted or altered.

Vertical Logo Clear Space

Based on the grid the logo lockup is constructed on, the wordmarks are three units tall. The minimum clear space around the Sustainability logo lockup is 4 units or 1.33× taller than the cap-height on top and bottom and 3 units on the sides.

Color

Brand Color

The Sustainability logo lockup is always black and white, or white and black.

Application

Whenever applicable it is preferred to use a one-color, black or white logo on all applications.

Preferred black logo lockup.
Preferred white logo lockup.

Usage

Misuse

Application of the Sustainability logo lockup should be kept straightforward and simple, utilizing only the colors of the identity, and not altering or adjusting it in any way.

No additions.
No shadows or effects.

No clipping or alteration.
No rotation.
No change in color.
Do not fill with patterns
or imagery.

Application

Correct logo adjustments based on the application background are outlined below.

Light color background.
Dark color background.

Photo background.
White background.
Black background.